With the use of facial recognition technology, retailers can now create enhanced shopping experiences for their customers. Consumers understand the benefits of this technology since many are using them on their mobile phones and mobile devices for security purposes. There are many ways that retail outlets can use facial recognition. This includes the following.
Merge Offline and Online Experiences
Online shopping has allowed retailers to build an extensive consumer profiles by bridging together activities of different online sessions. With an adaptive face recognition system, merchants can connect their clients’ offline and online behaviors and provide boundary-free shopping experience. For instance, shoppers can order their products online and with in-store facial recognition cameras, their order can be produced the moment he/she approaches.
Showcase Better Understanding
With facial recognition software, retailers can not only gather demographic data like gender, race, and age, but can also get information on areas of the stores where a shopper spends the most time, how long they take to choose a specific product, and the shoppers facial expression during checkout. These findings from real time visual surveillance system can help retailers to fine-tune in-store displays or real-time promotions.
Prevent Theft
Retailors lose billions of dollars every year to theft. In most cases, these costs are usually passed down to consumers as higher prices. Furthermore, theft can affect the availability of some products in the stores. Facial recognition technology can be used to curb shoplifting and internal theft. As you can see, facial recognition technology can have lots of benefits to retailers. More and more retailers today are adopting artificial intelligence in retail today since it has become quite popular and more affordable. The technology is not only effective in enhancing in-store and online shopping experiences for clients, but also helps in boosting security levels in retail outlets.
ATIS IntellQ’ Studio 